Opportunities Horses are used for different purposes, recreation, sports and work; and so various opportunities are opened to us in this market as there are various clients that would make use of our facilities.
A business can be sustained if several factors are being put into consideration. They will also provide a truck and horse trailer for business use, and sufficient funds to cover initial costs of hay, feed concentrate, and bedding.
Mention your background, education and expertise in handling and taking care of horses, as well as in growing a business. Our Target Market Determining our target market is very important as it allows us better understand who our target market is while also helping us draft effective strategies that would help us gain a huge share of the market.
Ellen Smith has been successfully blogging about her Eventing activities for three years, and has an active viewership. Financials Here you describe your numbers, presenting them in three ways: Their horses are recreation for them.
Describe what your positioning will be compared to other facilities. McCain had always been in the in the horse industry business with his father but is seeking for a way to revamp part of the business which is the riding stable.
Mention any trends that might affect your business, such as growing tourism in your area creating a demand from people wanting to arrange for a horse to ride trails in a nearby park or a horse carriage ride for couples.
Currently, the economic market condition in the United States is in recession. Ask them how much it would cost them to live if they had no job and all of the things mentioned above had to be paid for out of the income brought in by the horses on their property.
Due to this fact, we intend to hire a brand consultant that is not only reputable and knows the horse business industry but one who will ensure that our publicity goals are aligned with our core values as a company and therefore, knows the right strategies that will increase our awareness, penetrate the target market and also allow us to be able to compete favorably against our competitors.
Also, we have empowered our marketing team to not only draft effective marketing strategies on behalf of the company, but also ensure that all strategies drafted are in line with our core principles and will deliver our corporate sales goals.
I also recommend QuickBooks for keeping track of board payments, bills, and many, many other aspects of stable management. This is an extremely important source of revenue for the Horse Farm as the gross profits from these services will allow the Horse Farm to operate cash flow positively at all times.
Share on Facebook A love of horses and the ability to manage a business is just the start when it comes to opening your own equine facility. If you need outside financing to help with construction or start-up costs, presenting a thoroughly prepared business plan is an important first step for a lender or investor.
What does it take to be a good instructor? All of these things will have to come out of the income your business provides. Our employees will also undergo continuous training so as not only to enhance their skills but also improve productivity for our business as well.
Finally, knowing the importance of customers to our business, we intend to ensure that all our customers receive excellent service that will not only make them satisfied but also eager to seek our services and also help refer others to us.
This indicates that a large segment of this market will be under-served in the next few years. Describe who will manage your business, and who will deliver the services you plan to offer. Market Strategies Here, you will describe your research results on the need for an equine facility like yours and how you will persuade customers to use your facility.
Below is a description of how the business intends to market its services to the general public. For example, you may offer packages that include lessons and training with board or have all-weather facilities.
Detail your pricing strategy in this section, and project your sales with this information. Her office will handle payroll and tax preparation for our horse business.
Doe intends on using a number of marketing strategies that will allow the Horse Farm to easily target equine enthusiasts and horse buyers within the target market.Equine Acres horse boarding real estate business plan executive summary.
Equine Acres develops real estate into retreat/resort boarding for horses. Retail sales of supplies and horse-care services/5(4). The business of horse farming (which includes sales of horses, riding lessons, and stable services) is a $ billion dollar a year industry.
Within the United States, there are approximately 2, companies that operate in a similar capacity to that of the Company.
A Marketing Plan is an important section in the business plan, as it details why clients will choose your stable over another, as well as highlighting how you plan to introduce your stable to new clients.
It will include your pricing structure and plans for advertising, marketing materials, use of digital marketing tools and general promotional. Horse training and horse riding lessons are, hands down, the most profitable aspects of any horse business.
This is how your horses contribute significantly to your stable management success.
But these things require expertise. A Sample Horse Riding Business Plan Template Are you about starting a horse riding business?
If YES, here is a complete sample horse riding business plan template & feasibility report you can use for FREE. Ereidi Farm horse training business plan executive summary. Ereidi Farm is an ongoing business providing colt training, broodmare care, racehorse rehabiliation and other services to the Thoroughbred racehorse industry/5(7).Download